Since the initiation of Facebook, it is the first time Facebook has seen this decline. And probably this is the reason every other person knows about this news already.
What Is The Number Of Declining Facebook Users
According to the 2021 Q4 earnings report of Meta, the number of Facebook’s daily active users has declined from 1.930 billion to around 1.929 billion. In numbers, it is between 500,000 and 1 million users. Because earnings reports do not include exact figures, so the estimated number of declined Facebook active users is around 1 million. Which if compared then becomes the 0.05% of the 1.93 billion Facebook users. So, for a platform as huge as Facebook, it is not much of a concern, after all almost 40% of daily active internet users are Facebook users. In the fourth quarter of 2021, Facebook had 2.91 billion users, whereas if data is examined region-wise then, for the last two years in a row Facebook’s popularity was at its peak.
If Not The Declining Users, Then What Is The Matter Of Concern?
Declining Facebook users is more of a shock than a concern. Meta’s revenue data shows a growth of $29.01 billion (in Q3 2021) to $33.67 (in Q4 2021) There is growth in Meta’s revenue but it is lower than expected. That’s a matter of concern.
What Are The Estimated Reasons | What Mark Zuckerberg Says
Recently Facebook is actively pushing Reels into the newsfeed. Which clearly shows their effort to catch the short video market. As Mark Zuckerberg also acknowledged in 4th quarter earnings calls, the competition Facebook is facing from TikTok. Also in his tweet, he promoted the Reels as the fastest growing format on the platform. Other than the visible reasons, the estimated reasons are the changing interests and choices of the young generation. Which as a result vis closing the market scope for Facebook.
So What Is The Future Of Facebook Now?
Although the company has seen only slight decline that too for the first only. But that doesn’t mean it cannot reoccur or expand. Now, if there will be a turnover or more decline? It will depend on how authorities update their policies and strategies. The challenge for them is to grab the young audiences, and that is the essential tool to increase the user base and fight the competitors in the market. As Facebook is actively promoting VR devices, Reels, Horizon World’s and Mark Zuckerberg also reported in Facebook post, about company’s decision to re-shift its focus towards you ger audience (that is between 18-29). So, possibly Facebook will regain its popularity in near future.
Facebook’s User Loss Is Not End Of The Story
Declining number of Facebook users is more of an alarm and matter of concern. As it happened for the first time. Otherwise, cycle of peaks and troughs are usual happenings in the business market. Now can Facebook regain the peak again? That’s the interesting story to be revealed in future.
