Popular as a photography oriented website, Instagram’s new initiatives is expected to help advertisers easily reach their targeted audiences by using information and demographic they pick up from Facebook, reports TechRadar. While Instagram is following the footsteps of Facebook, the $11 billion online pinboard, which was so far a platform to display different innovations and products, will now allow users to make purchase at ease. As per the reports, the network has now decided to add “buy it pins” to allow users to make purchase from the mobile app. Reports also indicate that a buy button would be added along with the pin button to help users purchase by following simple steps. The feature is expected to be available in iPhone and iPad by June last week, yet there is no news whether it would be available on Android phones as well.
